The olive oil market in India is growing at a rate of 50 percent and production, beginning very soon, will increases this potential and demand.
Olive oil in India is in its nascent stage accounting for just about 0.1 percent of the 3.5 million tons of the branded edible oil market in the world’s second most populous country.
The Indian consumer typically adopts multiple oils at the same time. Oils are matched to recipes and the intensity of usage varies. With this in mind and with imports increasing to 6,798 MT there is a huge growth prospect in plantations. These little green bulbs have the potential to change the fortunes of farmers.